Blog

Mmm vs DMO

Media Mix Modeling vs. Digital Marketing Orchestration

Both Media Mix Modelling (MMM) and NOMYO’s combinatorial bandits (DMO) have their unique strengths and applications, but they serve different purposes and are suited for different scenarios. Here’s a comparison to help clarify:

Media Mix Modelling (MMM):

Multichannel Marketing Mix Modeling (MMM) stands as a sophisticated statistical approach that meticulously analyzes historical data across diverse marketing channels. By examining how each channel contributes to key business performance indicators like sales and revenue, MMM empowers businesses to allocate their budgets more effectively. This optimization stems from understanding the relative impact of each marketing avenue on overall outcomes.

Continue reading

Adopt AI: why now?

2 reasons WHY your company should adopt AI today

In today’s fast-evolving business landscape, adopting AI isn’t just an option—it’s a necessity. Here’s why businesses must embrace AI now:

• Efficiency and Scalability : Automate repetitive tasks, streamline operations, and scale your business effortlessly with AI-powered tools.
• Competitive Advantage : Stay ahead of the curve by utilizing AI-driven insights to make data-backed decisions and uncover market trends before your competition.

Automation of Repetitive Tasks

In today’s fast-paced business environment, efficiency is key. Companies are increasingly turning to AI-powered tools to automate repetitive tasks, which has proven to significantly enhance productivity and accuracy. By automating time consuming processes businesses can eliminate manual errors and save valuable time. Machines excel at following rules consistently without the fatigue or oversight that human workers might experience.

Continue reading