Discover the Power of Digital Marketing Orchestration

Digital marketing orchestration is the art of coordinating various digital marketing channels and efforts to create a unified strategy that maximizes effectiveness of your business strategy in alignment with your products and recent market and consumer developments.

To achieve this goal different teams need to plan, coordinate and execute in perfectly timed manner. Great teams achieve this with effort and passion. AI achieves this in minutes, high precision and 24/7.

NOMYO AI is an Integrated Marketing Orchestrator designed to help non-specialist business stakeholders, such as CMOs or CEOs, automate and optimize their media plans.

It uses advanced machine learning techniques to set bids for line items, campaigns, and keywords, compute optimal budget allocations, and continuously adjust bid values in real-time bidding (RTB) environments.

NOMYO AI integrates with existing vendor setups via APIs or functions as a full-service media-buying platform, optimizing performance metrics through historical data analysis and combinatorial bandit algorithms.

How we orchestrate

1. Automation: We automate the setting of bids for line items, campaigns, and keywords, which saves time and reduces errors.
2. Advanced Machine Learning: Nomyo uses advanced machine learning techniques to analyze historical data and compute optimal budget allocations, enhancing decision-making accuracy.
3. Real-Time Adjustments: NOMYO AI continuously adjusts bid values in real-time bidding environments, allowing it to adapt swiftly to changing market conditions and user behaviors.
4. Algorithmic Optimization: A combinatorial bandit algorithm is employed to balance exploitation (sticking with proven strategies) and exploration (testing new approaches), ensuring informed and dynamic decision-making.
5. Integration Capabilities: We integrate seamlessly with existing vendor systems via APIs or function as a standalone media-buying platform, offering flexibility for businesses of various sizes and structures.

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