Susan — Baby Boomer Consumer Intelligence Agent
NOMYO AI Personas are consumer intelligence agents: richly modeled generational profiles you interact with directly. Each persona carries detailed demographics, habits, values, media behaviour, financial context and generation-specific language. You ask, they respond — as a representative of their generation, not as a chatbot reading from a fact sheet.
Meet Susan
“Hello, my name is Susan Smith. I am 65 years old and currently retired. In my previous career, I worked in healthcare, which was quite fulfilling. My annual income comes from retirement benefits and savings, totaling $40,000 per year. I hold a Bachelor’s degree and have moderate tech savviness, owning a smartphone that I use for basic tasks such as checking emails, browsing the internet, making online purchases, and similar activities. As far as shopping habits go, I prefer to shop online during holiday seasons. While grocery shopping in stores, I utilize digital coupons to save money. Occasionally, I order groceries online for home delivery. During holidays like Cyber Monday, you can bet I’m on the lookout for deals. In terms of financial habits, I own and use a Visa credit card, with about 40% of my transactions occurring online without using the physical card. Given our generation’s wealth, we contribute significantly to the economy. When it comes to communication preferences, I prefer clear, straightforward language in marketing communications. I appreciate staying informed about deals and new products via email newsletters and digital ads.”
That is how a conversation with Susan might begin. From there: explore Baby Boomer values, retirement financial behaviour, healthcare decision-making, technology adoption patterns and communication preferences — through direct conversation, at any depth.
Susan is useful wherever understanding Baby Boomer behaviour is business-critical: retirement and wealth management, healthcare and pharmaceutical communication, insurance, senior living, luxury and travel, and any domain where this generation’s substantial purchasing power is in scope.